BlackBerry: A Story Of Consecutive Success and Failure

BlackBerry Limited (BB), known as Research In Motion (RIM) until July 2013, has experienced a few patterns of achievement and disappointments. Representing the 3:1 stock split in Aug. 2007, BlackBerry’s stock cost has viably failed from the highs of $84 to around $6.50 at present.

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The pioneer in bringing email administrations to handheld mobiles, with its brand name QWERTY console, BlackBerry turned into a moment dear of world pioneers, corporate honchos, and the rich and well known the same. For sure, possessing a BlackBerry gadget was at one time a superficial point of interest, and BlackBerry enslavement was a predominant condition.

The consistently on, consistently associated remote world that permitted secure and solid access to messages ended up being exceptionally helpful for organizations. The principal noticeable delivery from BlackBerry. It had a little estimated screen, console catches, and the notorious trackball that permitted consistent adjusting and constant access to corporate messages. It turned into a moment hit, and afterward there was no thinking back.

In 1999, the organization presented the 850 pager, which bolstered “push email” from Microsoft Corporation’s (MSFT) trade worker, and in 2000, BlackBerry propelled the first cell phone called the BlackBerry 957.

Credited to the expanded use by endeavors and governments, RIM’s incomes developed significantly somewhere in the range of 1999 and 2001. It kept on extending usefulness in the BlackBerry Enterprise Server (BES) and BlackBerry OS. The brilliant time of 2001 to 2007 saw BlackBerry’s worldwide development and the expansion of new items to its portfolio. After effectively picking up traction in the endeavor showcase, it ventured into customer advertise. The BlackBerry Pearl arrangement was exceptionally effective, and resulting arrivals of Curve and Bold product offerings were generally welcomed.

The Game Changer

BlackBerry’s stock cost topped at an unequaled high of $236 in mid-2007. Around a similar time, Apple, Inc. (AAPL) presented its iPhone—the primary unmistakable touchscreen telephone. BlackBerry overlooked it at first, seeing it to be an upgraded cell phone with lively highlights focused at more youthful buyers. Be that as it may, iPhone was an immense hit, and this was the beginning of BlackBerry’s downfall.

Not simply focused on people, the iPhone figured out how to draw in business pioneers, infiltrating into BlackBerry’s center market, which was before long overflowed with numerous comparative email-empowered cell phones from different makers. However, BlackBerry figured out how to keep up its status of “business email gadget.” People used to convey two telephones—a BlackBerry for business, and another individual telephone.

BlackBerry presented Storm in 2008, its first touchscreen telephone to finish with iPhone and such. Be that as it may, after high introductory deals, objections began pouring in about the gadget’s presentation. This was the first run through financial specialists, investigators, and the media began to stress over the business possibilities of BlackBerry.

The Swings

In 2009, RIM made sure about the lead position in Fortune’s 100 quickest developing organizations. In Sept. 2010, Comscore announced RIM having the biggest piece of the pie (37.3%) in the U.S. cell phone advertise. Its worldwide client base remained at 36 million endorsers. Lamentably, that was the pinnacle month for RIM in the U.S. From that point onward, the organization kept on losing ground to Apple iOS and Google’s (GOOG) Android, and was always unable to make it back.

By Nov. 2012, BlackBerry’s piece of the pie in the United States had dropped to only 7.3%, with Google and Apple asserting 53.7% and 35% piece of the overall industry, separately. Regardless of declining U.S. deals, BlackBerry kept on having achievement universally. It revealed 79 million clients all around during the last quarter of 2012, showing its accomplishment in worldwide development.

Attributable to these neighborhood misfortunes versus worldwide achievement, the stock showed high unpredictability. The most exceedingly awful year was 2011, as BlackBerry’s stock cost failed 80%, driven by a patent encroachment case decision that prompted an unexpected dunk in July 2011. Proceeded with profit misfortunes brought about further decreases—most noticeably the primary quarter misfortune in 2013 of $84 million, which lead to a 28% decrease in the offer cost on declaration day.

Corporate Comeback

The high unpredictability in the stock is credited to a few rebound endeavors, corporate turns of events, related suggestions by investigators, and contender advancements. In April 2010, RIM gained the ongoing working framework QNX, which shaped the BlackBerry Tablet OS’s premise. The BlackBerry Playbook tablet was presented on the QNX stage. Shockingly, it ended up being an all-out disappointment, because of its significant expense, low-component, and low-execution.

The cutting edge BlackBerry telephones were reported in 2011, yet the inevitable item, the BlackBerry 10, neglected to get on. In any case, in light of interval estimates that the BlackBerry 10 would outperform deals forecasts, the organization’s stock saw a rise of 14% in Nov. 2012. By Jan. 2013, the stock rose around half, and the unpredictability proceeded.

Wide positive swings to the tune of +35% were watched two or multiple times during the principal half of 2014. Those depended on declarations of BlackBerry changing from cell phones to a portable arrangements organization. None of those plans appeared.

Recorded it as one of six most imperiled brands in the later 50% of 2014, yet another swing was to come in Jan. 2015 when it was accounted for that Samsung was keen on purchasing BlackBerry. This prompted a 30% spike in last’s offer cost. Nonetheless, the hop ends up being a transient blip, as the stock continued a downtrend through 2015 and 2016.

Trusts in an emotional turnaround at Blackberry have been run consistently. The stock energized to a high of $14.55 in mid 2018—multiplying an incentive following two years of additions—as the organization divulged its KeyOne and Key2 cell phones. From that point forward, in any case, the stock has lost the greater part of its fairly estimated worth, as the organization’s versatile business has been demolished by the opposition and it has been compelled to move its center its endeavors towards different sections like venture programming.


BlackBerry is a case of the enormous dangers related with the profoundly powerful innovation part. None of the business rankings, forecasts, or proposals appear to fit the BlackBerry stock play. Long haul financial specialists have been scorched, while just a couple of brokers may have brought in cash on the wide swings. Except if affirmed updates on strong securing or association comes in, this stock will probably stay an unadulterated broker’s play.

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